Swedish Fish – A Little History

Swedish Fish - In 1958, Malaco, a Swedish confectionery manufacturer, decided to expand its business by exporting a few of their products to North America. Allsorts Licorice, Ribbons and Licorice Laces candy were the first products to be exported to North America.

The Malaco exporting business grew and in late 1960′s and early 1970′s Swedish Fish and Swedish Berries were developed specifically for the North American market. As you have probably already guessed, it was named Swedish Fish because it was developed in Sweden. Today Swedish Fish are made made in both Sweden and Canada and owned by the Cadbury Adams Company.

Swedish Fish memories, I can remember back when I was a kid, and every Christmas my family would visit our Grandparents in Wisconsin. After our big dinner my grandma would always give the kids a handful of Swedish Fish. It was always a little something extra that made opening presents that much better. One year my sister dropped her handful on the ground outside, I felt so bad that she didn’t get any, I shared mine with her. My Grandma saw this, and went back to the house and got an extra handful for both of us. Now I can share these memories with my kids. Thank you. ~ Andrew from Minnesota

Swedish Fish hold a special place in my heart. When I was in university learning to become a teacher, I had to complete a practicum. I was placed in a junior kindergarten classroom. We were studying sea life, and after three weeks, we had done every fish-related activity under the sun.

For our final ‘sea day,’ my host teacher asked if I could create some sort of sea-themed snack. I scoured the stores and found a huge tub of Swedish Fish… in order to make them more of a ‘snack’ item, I mixed up a large batch of blue jell-o and doled it out into little see-through plastic cups. Into each cup, I dropped three Swedish Fish. The kids absolutely loved the snack, although a few were hesitant about eating their jelly pets. ~ Jessica from Ontario

My dad took me on a fishing trip when I was six years old. On the way to the lake, we stopped at a bait store. While my dad shopped for bait, I shopped for swedish fish. When we got to the lake, my dad asked me what I wanted to bait my hook with and I told him swedish fish. He talked to me until he was blue in the face about how swedish fish would NOT attract the fish, but I insisted anyway.

I am proud to say that my swedish fish bait caught TWELVE catfish that day. My dad caught NOTHING with his worm bait. After that, my dad used swedish fish for bait EVERY time he went fishing and told EVERY person who crossed his path about the time his daughter used swedish fish for bait and caught all the catfish in the lake. My dad passed away when I was fifteen, but our family still shares our swedish fish bait story every time we have a family gathering. ~ Michele from California

Swedish Fish Memories

I remember the days when I was a freshman in my high school marching band. I had spent the whole summer at band, and I worked very hard. Everyone in my section was kind and helpful, and for the very first time I felt as if I belonged.

It was the day of our first tournament, the day when all our hard work was going to pay off. I was extremely nervous about it all, and before I boarded the bus, my section leader handed me a goodie bag of candy. Inside, there was a bag of Swedish Fish. As I rode out to my destiny, I was contently chewing a Swedish Fish. ~ Jennie from California

When I was a kid, we always used to walk to this little candy store to get candy. They had jars and jars of different candy, but the one I always made sure to get was Swedish fish. This was because my great-grandma got me hooked on them, and so every time I ate them, I thought of her. It was great to be able to get a bag of them and remember all the fun times were used to have together. ~ Kimberly from Oregon

As a little girl, I remember walking about a mile to the local convenience store, Agarns. My Mom and Dad would give me a dollar a week as an allowance. Its gone now, replaced my a cell phone store. I would go there just to buy Swedish Fish. I remember they were in a big tub right on the counter. They were so gummy and delicious! They were a penny each, and I would buy about 25. I still love them to this day! ~ Mary Jane from Massachusetts

When I was about 5 yrs old, we had a penny candy store about a mile from our house. My sisters and I used to beg our parents for money to get a bag of candy. We usually got $1 to split among the three of us. We would walk to the candy store and I would use my share of the money to buy swedish fish. I remember that they came in red and purple. I would get my own brown paper bag with my “fishies” in it, and I would gobble them up in handfuls. They disappeared too fast that way, but I couldn’t resist the taste. ~ Amanda from PA

I have always loved Swedish Fish. Ever since I can remember I have always bought some at the store when I had enough spare change. My sister always liked to go fish on a local dock, and I liked going with her. Granted I hated fishing and I always messed something up. One day I dropped a borrowed fishing poles into the water, another I had dropped our cans of soda into the water. I always complained and was miserable in the heat. But I loved spending the time with my sister.

Well, one day when I went fishing with her we found one single Swedish Fish under a dock bench. I was sad and was having no fun, so my sister tried to cheer me up. She picked up the candy and stuck it on her hook. We ended up catching a fish that day. And from then on as a good luck charm we always went fishing with at least one Swedish Fish. ~ Caitlin from Washington

Article Source: http://www.oldtimecandy.com/swedish-fish.htm

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Swedish Fish video